Howdy!
Thank you for inviting us to this brief. We are excited to submit our idea to the ring. We've had some great chats with Chip Schneider, and we are delighted to get started producing these videos. Our approach, team budget, and timeline are outlined and explained in detail below. Please feel free to reach out with any questions about this bid or for clarifying comments. Let's start at the start and tell you more about our company.
TwoSeam Films
We are a full-service production and post-production house based in Kansas City, Missouri. TwoSeam Films was founded in 2018 by a veteran of in-house video production for the advertising agency Barkley. The company focuses on mid-sized budget range productions and has a strong focus on advertising and documentary-style work.
Our capabilities span from the concept phase to the final deliverables. From pre-production brainstorms to final color corrections, we handle everything in-house and operate as a plug-and-play team that can integrate into any established marketing department.
The Approach
We see this project as a unified production with three key approaches. You've already broken them down into the three subsections of your specific needs, and we plan to treat each as its own concept with some unifying characteristics. One of the key elements of all three projects is that they are social-first executions. This means vertical video. Creating a video specifically designed for social media is the most effective way to communicate effectively in that space.
The look and feel, graphics, sound design, and color correction can give all three of these projects a cohesive aesthetic. Let's examine how each project might differ below.
Interview Series
This is a great one to start with, because let's not fix what isn't broken. We see no need to overcomplicate this series. We need: a camera, audio, a person to speak about the topic, and a concise, edited version. That's as easy as it gets. The key to making this project work is all in scheduling. Let's schedule as many quick interviews as possible in a day and maximize the amount of content we gather per shoot. Additionally, each interview can be broken down into multiple deliverables—one interview may give us five videos on its own. This gives us lots of room to grow and keep videos short.
These videos can be shot on location, in people's offices, with a minimal crew. "Nimble" is the name of the game, and there is no reason to blow production value out of proportion. Let's make it as frictionless as possible so you get more content for your money.
Check out these videos of our minimal interview setups, captured for our other clients, below.
What If Series
Supported by B-roll footage we captured alongside other projects and stock footage, this series features text-on-screen, voiceover, and simple graphics. Although some of the technology may be complicated under the hood, simple explanations will make it easier for people to understand how your products will benefit them. The focus of these videos should not be explaining much of the "how" but focus on the human element of how it can change day-to-day functions.
Using graphics for this type of work also presents a unique advantage, as we can make changes very easily. If we commit anything to video, it becomes a lot harder to tweak or make changes down the line. If any part of the UI or product changes, we will be able to swap a few graphics and resolve the issue. Check out some of our graphics-driven videos below. The tradeoff is that we need to craft scripts before we produce these videos. Writing these scripts will require collaboration with and be handled by the WellSky team.
Demo Series
This is the one we are most excited to share with you. It may seem straightforward to think of product demonstrations. It could be easier to execute. But this is where the rubber meets the road. We want to showcase these products and demonstrate to the world our enthusiasm for them. Let's create a mini-set and add some production value to these videos in the process. This set can be modular, movable, and storable. That means we can use it again and again in the years to come.
Our intention is not for the set to feel illusionistic but rather theater-inspired. It's a backdrop that makes the viewer feel like they are behind the scenes in a clean and intentional approach. The set will be optimized to accommodate two individuals—a WellSky Team member and a healthcare professional.
Once the set is built, all we have to do is light it, put people in it, and record them demonstrating, role-playing, explaining, and showing off each specific product.
The Team
Demo Series
This is the one we are most excited to share with you. It may seem straightforward to think of product demonstrations. It could be easier to execute. But this is where the rubber meets the road. We want to showcase these products and demonstrate to the world our enthusiasm for them. Let's create a mini-set and add some production value to these videos in the process. This set can be modular, movable, and storable. That means we can use it again and again in the years to come.
Our intention is not for the set to feel illusionistic but rather theater-inspired. It's a backdrop that makes the viewer feel like they are behind the scenes in a clean and intentional approach. The set will be optimized to accommodate two individuals—a WellSky Team member and a healthcare professional.
Once the set is built, all we have to do is light it, put people in it, and record them demonstrating, role-playing, explaining, and showing off each specific product.
The Timeline
We see these projects as a set of three productions. Each production would have two principal shoot days. Each of these projects will be filmed throughout October and edited in November. Once principal photography is wrapped, we can prioritize and stagger deliverables based on relevance and release schedule. This approach gives us control of what gets delivered, prioritized by release date, with all videos easily wrapped by year's end.
To fulfil this timeline, we see the milestone dates on or before the following dates:
September 15: Job Awards
September 15-30: Two days of Interview filming
September 30: Design finalized for Set // Construction begins
October 1: All scripts finalized for "What If" Videos
October 15-30: Two days of Demo filming
November 15: All "What If" Videos completed
December 1: All Interview Videos Completed
December 31: All Deliverables completed
The Budget
We propose a final price of just over $60,000 for all 30 videos (minimum), to be paid in monthly installments rather than at delivery. The videos will be finalized at an ongoing pace, and a retainer-based approach will make things much more straightforward.
If you'd like our in-depth budget, we have included it here. In the interest of brevity, we also outline it as follows:
$35,000 -Pre-production and production
$7,000 - set build
$5,000 - Equipment Rental
$10,000 - Editing / Stock Footage / Music
$5,000 - Motion Graphics
The above includes over 30 final deliverables for social media, with and without captions, as well as the delivery of all raw captured videos, pre-production, all video equipment rental, stock footage, stock music, color correction, and graphics. The above also assumes that we have no talent fees or actors involved and that WellSky can provide any necessary experts, healthcare workers, doctors, and interviewees for our videos at no cost to production, including travel expenses.
References
Both of the references below are corporate and advertising clients of TwoSeam Films. We have completed over $1 million worth of production for these two clients and would be happy to invite you to chat with either of them. Both individuals are also based in the Kansas City area and have completed productions with us both locally in-state and out-of-state.
Ali Bush - VP of Marketing, Duvel USA Craft
Matt Slider - Executive Creative Director Callahan
Thank You
We appreciate being invited to this bid and sincerely look forward to getting started. The products that Chip has shared with us are game-changing, and we are excited to be part of telling that story. We look forward to hearing from you, and let's get to work!