Take5 invented a playable packaging for their snack bars. The ink on this box was electro conductive and played one part of a custom created set of loops. The music track behind this is the full song with all of the loops played.
For this shoot, I was the Director of Photography as well as the editor. To save on budget, Hershey also elected to have me color correct this shoot. I was glad to get the opportunity to do so much on one video.
DP/Editor/Colorist: Michael Martin