Big O Tires had never run a black Friday broadcast spot until 2017. They realized the noise and distraction of the holiday spots could be easily cut with a stark and simple campaign. While folks were out shopping their cars would be competing for the same attention.
The concept of the spots were to pose the car it self as the nagging issue and Big O Tires as the solution. Most of the message is delivered in the sound design.
Director/Editor/Sound Designer: Michael Martin
Art Director: Katie Lee
Client: Big O Tires