FoodSaver was a client during my time at Barkley. During a period, I was the art director of their social media channel on Instagram. We had very little budget to work with but a lot of handy and scrappy techniques at our disposal. I hand-lettered, photographed, food styled and laid out a work for the client. We grew their social following on Instagram by 300% in my time working on the brand.
The look and feel of the brand allowed me to explore hand lettering throughout my time on the project. Elements of hand-drawn type were used throughout the images and posts. Some of the posts were centered around this lettering.
We used a very light and Pinterest-inspired look for most of our work. After all, we were hoping for the folks on those feeds to connect with our work. The photography used mostly natural light and gave the photos a very clean look.